Mr eel
Wiiiiiiiiiiiiiiiii!!!!!!!!!!!!!!!!!!!
Ok, so Nintendo finally decided to rename the Revolution. It’s called Wii. Which is a strange choice for a game console, which says more about how insular and conservative the game industry is and less about Nintendo just being weird.
The uh, urine jokes are both obvious and puerile. It’s the kind of joke ten year olds love and adults scorn. So, the name really shouldn’t be judged on the basis of a dumb joke. Not according the interwebs of course. All those rabid fanboys have been having a good spray about it for the last week or so.
My thoughts; it’s a slightly strange name and I don’t love it. I don’t hate it either. I like the thinking behind it and like the logo itself, but the name doesn’t jazz me. Then again iPod is a daft name, but people love it.
Speaking broadly, I think this will work well for Nintendo, simply because of how unusual it is. More than anything it gives them an opportunity to change how they market the console and the games.
Soz, but fancy graphics are unlikely to make a non-game player pick up a controller. So, what the industry really needs is to discover what attracts non-gamers to games and capitalise on that in both game-design and marketing.
Nintendo is the only one trying here. I think the strangeness of the name is a slight misstep, but I don’t think it will harm them longer term. Plus, I get to say WIIIIIIIIIII!!!!!!!!!!!!!!!
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