Mr eel
Your Futuristic Concept Sucks Because It Will Never Get Made
Will all my feed subscriptions and nigh obsessive net-trawlin’ I get plenty of opportunity to eyeball all sorts of concepts. Although I’m not much of a rev-head, I especially enjoy looking at car concepts. It gives me that day-dreamy feeling I used to get as a kid whenever I was watching Beyond 2000 or reading Sci-Fi.
Every industry likes to get it’s concepts out in public. Intel have some new PC concepts. Seiko has a watch concept using e-paper. Jeep have a totally far out 4×4. And so on.
I’m starting to develop a feeling of love and hate towards all these things. I love ideas and adventurousness of a lot of these concepts. The crazy far-outness. The idea that I might one day get my fiddly fingers on ‘em.
I hate the fact that most of them will never get made. The more I think about it, the more I feel like the whole idea of concepts sucks. It’s like these companies just wanna fuck with you. Because you know by the time it’s been market researched, group-tested and critiqued by dozens of tiny business minds, it’s either not gonna be made at all or it turns out totally different — and much more boring.
I’m starting to appreciate Apple’s approach a lot more. The waiting might put the fan boys and girls knickers into a twist, but you know that when Apple finally shows a product it’s the real deal. You can go buy that sucker if you really feel like it.
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